netsuite crm software

Understanding NetSuite CRM Software

A Comprehensive Solution for Customer Relationship Management

Enhancing customer relationships is the backbone of any successful business. In this digital era, managing those relationships has become increasingly complex, necessitating robust tools that can streamline processes and provide comprehensive insights. NetSuite’s customer relationship management (CRM) software stands out as an all-encompassing solution that aids businesses in managing their entire sales lifecycle. In this article, we will delve into the specifics of NetSuite's CRM capabilities and explore how it can be integrated with other order fulfillment and inventory software to revolutionize your business.

What is NetSuite CRM?

NetSuite CRM is a cloud-based solution designed to deliver an all-encompassing view of your customers. This software goes beyond the conventional CRM functionalities to offer sales force automation, customer service management and marketing automation within a single, integrated system. As a part of the Oracle NetSuite group of applications, businesses can leverage its enterprise resource planning (ERP) and accounting features, creating a seamless information flow across the organization.

Features of NetSuite CRM Software

Sales Force Automation

At its core, NetSuite CRM provides robust sales force automation (SFA) capabilities, enhancing the efficiency of the sales process from lead management to forecasting and order management. It allows sales teams to manage prospects, upsell and cross-sell more effectively, along with streamlining the quote-to-cash cycle.

Marketing Automation

Marketing efforts are amplified with NetSuite CRM’s marketing automation features. The platform offers campaign management tools, allowing marketers to craft and manage marketing campaigns that generate quality leads. Email marketing, customer segmentation and analytics work in sync to tailor the marketing messages for various customer segments.

Customer Service Management

Customer Service Management functionality enables businesses to deliver high-quality, consistent customer service. This feature ensures that customer issues are tracked and resolved promptly, contributing to an enhanced customer experience. By maintaining a comprehensive history of all customer interactions, service teams can provide contextual support.

Partner Relationship Management

Business partnerships play a pivotal role in the expansion and profitability of a company. NetSuite CRM acknowledges this with its Partner Relationship Management (PRM) toolset that streamlines and strengthens the communication and collaborative efforts between a company and its channel partners.


NetSuite CRM's mobile accessibility ensures that sales and customer service teams have the information they need, no matter where they are. With the ever-increasing demand for on-the-go data access, the NetSuite mobile app has become an invaluable ally for a modern workforce.

Reporting and Analytics

The platform provides reporting and analytics features that empower businesses with real-time, actionable insights into customer data, sales performance and marketing effectiveness. Pre-built and customizable reports help businesses make informed decisions, driving growth and optimizing operational efficiency.

Integration with Order Fulfillment and Inventory Software

In addition to its CRM capabilities, NetSuite can be integrated with other order fulfillment and inventory management software to further optimize your business. Here are some of the more popular software order and inventory solutions.


NetSuite CRM can be integrated with ShipStation, an order fulfillment software that streamlines the process of managing and shipping e-commerce orders. This integration allows for automatic order import and shipping status updates.


Shippo is another shipping software that can be integrated, providing users with the ability to compare shipping rates, generate labels and track packages directly from NetSuite CRM.

Finale Inventory

For businesses requiring advanced inventory management, integrating Finale Inventory with NetSuite CRM offers real-time inventory tracking and a comprehensive view of stock levels.

Quickbooks eCommerce

Businesses can connect Quickbooks eCommerce with NetSuite CRM to streamline their financial processes, eliminating data silos and improving transaction accuracy.

inFlow Inventory

NetSuite CRM paired with inFlow Inventory allows for sophisticated inventory control that includes barcoding, reporting and a full product history.

Atlas Planning

Integrating Atlas Planning provides businesses a way to enhance their demand forecasting and inventory optimization processes, fully informed by customer relation insights.


Companies can manage stock, orders and manufacturing through integration with Megaventory, all synced with customer information and demand trends within NetSuite CRM.


Business-to-business (B2B) order management becomes much smoother with Orderwerks, creating a seamless quoting and order process directly linked with NetSuite CRM.

Benefits of NetSuite CRM Software

There are many benefits to using NetSuite’s CRM software. Here are some highlights:

  • Single data source: By integrating various functions into a single platform, NetSuite CRM eliminates the problem of fragmented data, ensuring that everyone in the organization has access to the same information in real-time.
  • Improved sales performance: Through the sales force automation feature, sales teams can work more efficiently, focusing their efforts on the highest value leads and opportunities, which can result in improved conversion rates and higher revenue.
  • Effective campaign management: With the marketing automation features, companies can create nuanced and data-driven marketing campaigns that resonate with their target audience, resulting in a higher return on investment for marketing expenditures.
  • Increased customer satisfaction: The customer service management tools ensure that every customer interaction is guided by a complete history and context, leading to faster resolution of issues and an overall better customer experience.

Unraveling Software Solutions

NetSuite CRM provides a robust suite of tools designed to manage customer relationships efficiently and effectively. Its integration capabilities with leading order fulfillment and inventory software further extend its functionality, creating an end-to-end business management solution. By offering real-time insights and automating complex processes, NetSuite CRM helps businesses achieve better customer satisfaction, enhanced operational efficiency and improved bottom-line results.